(ceuta) Comprehensive citybranding project

Project: Commissioned by the CIty of Ceuta
As the creative director at Estudio Sigma, I led the citybranding project (ceuta). The mission? To spotlight Ceuta as a cultural, social, and economic hub through four bold initiatives: an urban festival (BAY!), a public transport app (CeutaMove), a local business-boosting social network (DISCO), and a city transformation project (Barrio Museo).

My role? Branding concept development, strategic design, art direction, and crafting dynamic motion graphics as the core visual language. On the top of that, I handled the creation of brandbooks, presentations, and support materials to pitch the project to Ceuta’s goverment. The focus? Innovation, sustainability, and building community vibes

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